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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Posted in AdvertisingBehavioral TargetingConversion OptimizationCustomer ExperienceInteractive MarketingLead GenerationOnline AdvertisingOnline TestingTesting Back in 2001, when Google AdWords was just...

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CMOs Win When High-Value Customers Are Treated Personally Online

Posted in AdvertisingBehavioral TargetingBig DataBusiness IntelligenceCommerceContent MarketingConversational MarketingConversion OptimizationCustomerCustomer ExperienceInbound...

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Using Insights to Tame the Strategic Planning Beast

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches....

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5 Reasons Your Mobile Strategy Isn’t Working

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and...

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12 Secrets of the Human Brain to Use in Marketing

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about...

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The State of Digital Marketing 2015

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. So I’d like to...

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Interview with Dave Chaffey of Smart Insights

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t...

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4 Stages of a Thought Leadership Maturity Model

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like...

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Storytelling Gone Wild: The Key to Creating Viral Content

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar...

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Enabling Sales for New Growth Opportunities

On April 6, 2016, the Department of Labor released a 1000-page document known as the Fiduciary Duty rule (DOL fiduciary) requiring financial advisors to always act in the best interest of the client,...

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