Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Posted in AdvertisingBehavioral TargetingConversion OptimizationCustomer ExperienceInteractive MarketingLead GenerationOnline AdvertisingOnline TestingTesting Back in 2001, when Google AdWords was just...
View ArticleCMOs Win When High-Value Customers Are Treated Personally Online
Posted in AdvertisingBehavioral TargetingBig DataBusiness IntelligenceCommerceContent MarketingConversational MarketingConversion OptimizationCustomerCustomer ExperienceInbound...
View ArticleUsing Insights to Tame the Strategic Planning Beast
With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches....
View Article5 Reasons Your Mobile Strategy Isn’t Working
Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and...
View Article12 Secrets of the Human Brain to Use in Marketing
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about...
View ArticleThe State of Digital Marketing 2015
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. So I’d like to...
View ArticleInterview with Dave Chaffey of Smart Insights
This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t...
View Article4 Stages of a Thought Leadership Maturity Model
Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like...
View ArticleStorytelling Gone Wild: The Key to Creating Viral Content
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar...
View ArticleEnabling Sales for New Growth Opportunities
On April 6, 2016, the Department of Labor released a 1000-page document known as the Fiduciary Duty rule (DOL fiduciary) requiring financial advisors to always act in the best interest of the client,...
View Article
More Pages to Explore .....